Wolvereye is a market research agency that harnesses a body of techniques used in the field of psychology to gain an understanding of why people think, feel and behave the way they do.

Time honored psychology-based research combined with modern technology allows us to tap into the human psyche and understand the emotional DNA structure that makes up brands, products, experiences, etc.

Applications

Want to understand how people’s emotions are impacting your bottom line? Learn where to apply our methodology.

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Methodology

Ready to (literally) take your research into uncharted territory? Learn about quantitative laddering.

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Wolvereye’s study featured in The Washington Post examines the emotions Native Americans feel towards the team name Redskins. Link to The Washington Post article  https://www.washingtonpost.com/local/a-survey-explores-how-native-americans-feel-about-the-name-washington-redskins-no-its-not-that-survey-this-one-is-new/2019/08/09/e38553bc-b581-11e9-8949-5f36ff92706e_story.html

Wolvereye’s study featured in The Washington Post examines the emotions Native Americans feel towards the team name Redskins. Link to The Washington Post article https://www.washingtonpost.com/local/a-survey-explores-how-native-americans-feel-about-the-name-washington-redskins-no-its-not-that-survey-this-one-is-new/2019/08/09/e38553bc-b581-11e9-8949-5f36ff92706e_story.html