By Ryan Baum, Wolvereye
Over the years there’s been a great deal of public debate over whether the Washington Redskins should change their team name; and yet up till now there’s been barely any research into understanding how Native Americans themselves feel about the team name Redskins. We along with two other prominent market research companies teamed up to do precisely that by interviewing a representative sample of 500 people who self-identified as Native Americans across the United States. Our study dug far deeper than any prior research done on the subject. The study’s objectives were not only to understand how Natives feel about the team name Redskins, but also identify why they feel the way they do.